The 350-key W Dubai – The Palm opens, complete with disruptive interiors, to design its own narrative and lead the ever-changing hospitality scene in the Middle East forward… 

“The desert just got hotter,” is how W Hotels Worldwide, part of Marriott International Inc., announced the opening of W Dubai – The Palm, located on the Palm Jumeirah, the largest man-made island in the world and one of Dubai’s most iconic attractions.

With its electrifying style, evocative design and eclectic destination restaurants, W Dubai – The Palm is the newest W Escape, the W brand’s playful spin on the traditional resort experience, is set to add a new beat to the already dynamic and pulsating city.

“Much like W has redefined modern luxury, Dubai is a city that is firmly in charge of writing its own narrative, fearlessly embracing the future through design, technology and global culture,” said Anthony Ingham, Global Brand Leader, W Hotels Worldwide. “The energy and marvel of this incredible city make it the perfect destination for a W Escape – our unique take on a resort holiday – where the bold style, iconic service and signature scene of W come to play.”

“It begins with the hotel’s iconic “W” sign patterned to resemble an evaporated desert river bed.”

The dynamic design of W Dubai – The Palm celebrates the evolution of one of the most dynamic cities in the world, seamlessly juxtaposing the organic, natural curves of sand dunes and coastline with the marvel of the geometric lines of the city’s skyscrapers. It begins with the hotel’s iconic “W” sign patterned to resemble an evaporated desert river bed and the WHEELS (valet) area reminiscent of a falage, a cavernous riverbed covered by palm fronds. Leading guests into the hotel is a stunning display of Orsoni glass tiles in colors inspired by overgrown foliage which reflect the golden sun on the horizon. A head-raising, five-story atrium envelopes the Welcome Desk, a nod to desert fortresses and citadels of long ago. Golden trusses comprised of framed boxes sparkle throughout the space, representing different stages of modern construction in Dubai, a common sight of the ever-changing cityscape, and sit upon carpets that depict the island’s surrounding waters reflecting both construction and clouds. Completing the dramatic entrance is “The Soundwave” – a 6.5 ton, 30m long visual vector that represents a W sound wave. With 640 glass pieces, the towering fixture puts on a show of its own, illuminating in alternating intensities and colors to reflect the beats of the DJ in the neighboring W Lounge.

The W Lounge (lobby) is a stage to see and be seen and celebrates the city’s well-known love of opulence with several geometric fixtures that mimic the raw, natural form of gold. An artistic interpretation of a traditional fire pit sits in the center of the W Lounge, signifying the bonfires that Bedouin tribes would gather around during their desert travels years ago. Connecting the W Lounge to the nearby VIP Lounge is a 13.5-meter sofa in muted earth tones, representing a desert mountain range – the skyscrapers of the past.

All 350 guestrooms and suites offer uninterrupted views and dreamy amenities. Curved walls are intricately tiled to glisten like the lights and colors of the sea at various times of the day, bringing the shoreline into each room. Modern graffiti adorns the walls of every room, featuring lyrics in Arabic from an iconic song by Lebanese singer, Fairouz.

The hotel features a multiple of pools that sit in a wave-like pattern in the center of the Escape to form the W brand’s iconic WET® Deck experience, beach-facing, with views of the Dubai skyline. The W brand’s signature AWAY® Spa invites guests to ‘Stroll in and Strut out’ offering ten treatment rooms, a steam room, sauna, experiential showers, a hammam and a couples’ suite. Guests are treated to a design inspired by the underwater perspective of a pearl diver, where iridescent shells reflect the sunlight that peeks through the ocean above. Lastly, guests can sweat it out at FIT (gym) which boasts state-of-the-art equipment overlooking the WET Deck, beach and skyline views, featuring abstract art inspired by the graceful forms of both jellyfish and the parachutes of adventure-seeking skydivers.

“As our first W Escape in the region, W Dubai – The Palm combines the city’s unique allure with the brand’s bold design and dynamic lifestyle and gives it a locally relevant twist.”

W Dubai – The Palm is set to infuse even more decadence into Dubai’s booming, multicultural culinary landscape with six beverage and food destinations. Translated as “I will be right back,” Torno Sobito is the first restaurant outside of Italy by global culinary genius, Chef Massimo Bottura – whose Osteria Francescana has been feted as the “World’s Best Restaurant.” The dishes and design of Torno Subito lean in to Dubai’s reputation for all things playful. Guests dig into Massimo’s favorite bites inside converted rescue boats and pedalos (paddle boats) and can choose a flavor from the roving gelato cart. Massimo, like W, has an eye for irreverence, which is evident in the options for decadent pasta bowls ordered by size: medium and large. Guests dine in a 60’s-esque wonderland, decked with woven green chairs, life sized beachfront imagery, bold metallic accents adorning the ceilings and walls, and lighting reminiscent of dressing rooms and marquees from the golden age of Hollywood.

“We are excited to bring the W brand to Palm Jumeirah with the highly anticipated opening of W Dubai – The Palm,” said Alex Kyriakidis, President and Managing Director, Middle East and Africa, Marriott International. “As our first W Escape in the region, W Dubai – The Palm combines the city’s unique allure with the brand’s bold design and dynamic lifestyle and gives it a locally relevant twist. With game-changing style, amplified entertainment and innovative culinary offerings, this W Escape will inject a fresh vibe into the local hospitality scene and offer the most sought-after luxury getaway for locals as well as global jet-setters.”

SoBe (short for South Beach) is an adults-only playground inspired by the eclectic and vibrant spirit of Miami. This is the only rooftop bar in Dubai where guests can watch the sun sink into the Arabian Sea with 360-degree views to watch as the Dubai skyline lights up each night. Serving up eclectic live DJ performances, imaginative cocktails, and even tattoo artists, there will be nothing else like it in the city.

LIV offers guests greener, lighter, fresher and brighter options for breakfast, lunch and dinner and was designed using only upcycled materials, meaning no new materials were created to build the venue. The restaurant is sprinkled with artwork inspired by the patterns left on beaches by sand bubbler crabs, the official mascot of W Dubai – The Palm.

W Dubai – The Palm adopts a bold approach to take events from ordinary to extraordinary. Featuring more than 2,000 square meters of event space, W Dubai sets the stage for any elaborate occasion. The sprawling 1,215-square-meter Great Room boasts an extraordinary oval shape, sensually designed with rotating walls letting in (or blocking out) the dazzling Arabian sun. Custom lighting features allows W Dubai to personalize each event, lighting up the scene with a myriad of colors. The Green Room serves as a holding area for events and weddings and features light pendants reminiscent of wedding bands and carpeting adorned in henna-like patterns.